ROAD TO ZERO CAMPAIGN AIMS TO ELIMINATE TRAFFIC FATALITIES

Drivers in Tennessee take a risk every time they are on the road. Apparently driving is becoming even riskier. According to Forbes, the number of traffic deaths in the country increased in 2015 for the first time in 50 years. 35,092 people were killed in motor vehicle crashes last year, representing a 7 percent rise over the year before. That upward trend seems to be continuing in 2016.

As a result of this alarming statistic, several federal agencies have banded together to do something about it. The National Safety Council and the U.S. Department of Transportation have announced a campaign called Road to Zero. The Federal Motor Carrier Safety Administration and the Federal Highway Administration are also involved in the effort to bring the number of traffic fatalities in the nation to zero in the next 30 years.

The coalition of agencies plans to address this important issue on many fronts. Studies have shown human error plays a role in 94 percent of crashes. Therefore, the Road to Zero campaign will focus on education efforts about the dangers of things like distracted driving. There are also plans to invest money in infrastructure to make roads safer, such as the installation of rumble strips.

Heavy Duty Trucking Magazine also reports that some of the efforts will be focused on truck safety. In particular, the continued development of autonomous vehicles will be vital to eliminating many of the problems that plague truck drivers, such as driving fatigued. Auto manufacturers are being encouraged to join in the process by developing new technologies and implementing in new models.

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